Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


What are the various ways of entering an export market and how can intellectual property help?

Selecting the mode of entry into a particular market is one of the most critical decisions for an exporter to take because it has significant implications for a wide range of international marketing concerns. When choosing a mode of entry, the exporter should consider the similarities between the domestic market and the one that is the destination of the export, how much after-sales service is required, tariffs and shipping, lead-time requirements, brand awareness, IP protection and competitive advantage. There are two main options for market entry – direct exporting and indirect exporting.

English Spanish, French

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