1887

Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

.

What are the various ways of entering an export market and how can intellectual property help?

Selecting the mode of entry into a particular market is one of the most critical decisions for an exporter to take because it has significant implications for a wide range of international marketing concerns. When choosing a mode of entry, the exporter should consider the similarities between the domestic market and the one that is the destination of the export, how much after-sales service is required, tariffs and shipping, lead-time requirements, brand awareness, IP protection and competitive advantage. There are two main options for market entry – direct exporting and indirect exporting.

English Spanish, French

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error