1945

What are the various ways of entering an export market and how can intellectual property help?

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Selecting the mode of entry into a particular market is one of the most critical decisions for an exporter to take because it has significant implications for a wide range of international marketing concerns. When choosing a mode of entry, the exporter should consider the similarities between the domestic market and the one that is the destination of the export, how much after-sales service is required, tariffs and shipping, lead-time requirements, brand awareness, IP protection and competitive advantage. There are two main options for market entry – direct exporting and indirect exporting.

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