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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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What are the intellectual property mistakes most commonly made by exporters?

Exporters often realize the importance of protecting their IP only after it is too late, i.e. once they are faced with imitators or counterfeiters or once they are being accused of infringing the rights of others. When preparing the export plan and strategy, it is, therefore, important to understand the IP environment in the potential export market as much as it is to understand all other facets of the business environment in that market.

English Spanish, French

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