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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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What intellectual property issues should I consider when I design and build my company’s website?

One of the basic elements of e-commerce is the design and function of the company website. In designing and building your website, the first thing to be aware of is whether you own the website presentation and content and every aspect of IP in it. You may not, but this is not necessarily a problem. What is important is to know what you own, what you have rights to use, and what you do not own or have rights to use. If you are using a consultant or specialist company to design your website, check out the provisions in the agreement concerning ownership and IP rights. Who owns the website design and text? Check out exactly what obligations the company has and ensure it does not use, in the course of its work, any IP that belongs to a third party.

English French, Spanish

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