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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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If I notice violation of my intellectual property rights, what should or can I do?

The more valuable the IP assets of your enterprise, the greater the possibility that others will want to make use of them, and preferably without having to pay for them. Do you have a strategy to prevent this? If, despite your best efforts, someone is imitating, copying or infringing the IP rights of your company without your authorization, what should you do? What are your options? How do you weigh up the costs and benefits of various alternatives? Or would you simply rush to court?

English French, Spanish

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