Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


How can I know if my company has intellectual property assets? What is an intellectual property audit?

While some businesses have sophisticated processes and systems in place to identify, protect, and manage IP assets as they are created, a surprising number do not. Some businesses have systems for managing those IP rights that can be registered (patentable inventions and registrable trademarks, for example), but find themselves in trouble when valuable staff members leave, taking undocumented know-how with them. Even for ‘IP aware’ businesses, systems should be periodically reviewed and staff trained or reminded of how to get the most out of the IP assets held by their business.

English Spanish, French

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