Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


Having bought my IP-protected goods in an overseas market, can a buyer re-import those goods and sell them in the domestic market? Can I stop him or her? How does this affect my export and pricing strategy?

While developing your export/import strategy, you should verify, preferably by consulting a qualified professional, whether a buyer could legally resell, in another country, goods of your enterprise that are IP protected, without having to seek your consent. In other words, you should find out whether your IP rights are ‘exhausted’ after the first international sale of the product.

English Spanish, French

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