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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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How can I better understand the copyright system in my country?

If your company is directly involved in the so-called copyright industries, e.g. creating, publishing, recording, distributing or selling works protected by copyright or related rights, you should make sure you are aware of your rights and take appropriate measures to exercise, license and enforce them. But even if you are not directly involved in the copyright industries, your enterprise may occasionally produce some works protected by copyright or related rights. Corporate publications, brochures, websites, television or newspaper advertisements, or marketing videos are all likely to be protected under copyright legislation.

English French, Spanish

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