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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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What are trade secrets?

All businesses have trade secrets. Some are so acutely aware of their importance that they establish strict strategies to guarantee the protection of their trade secrets from any disclosure that may be prejudicial to the company. Many only become aware of them when competitors attempt to acquire their client lists, research results or marketing plans or to employ their employees with their valuable know-how. Only then does it become evident that they have something valuable to protect.

English Spanish, French

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