Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


When and why should intellectual property rights be priced or valued?

For any enterprise, there can be many different reasons why it might be beneficial to conduct a valuation of IP assets: internal management of the IP portfolio, licensing, mergers or acquisitions, assigning (sale) of IP assets, purchasing of IP assets, entering into joint venture arrangements, establishing strategic alliances, fund-raising, investment in further development of an IP asset, etc. The particular reasons and the types of IP assets to be valued play an important role in influencing the valuation method to be used.

English French, Spanish

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