Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


What are the intellectual property issues involved in choosing and registering domain names?

Domain names are Internet addresses, and are commonly used to identify and find websites. For example, the domain name ‘wipo.int’ is used to locate the WIPO website at www.wipo.int. Over time, domain names have come to constitute business identifiers, thereby coming into conflict with trademarks. It is important, therefore, to pick a domain name that is not the trademark of another company, or a well-known mark.

English French, Spanish

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