Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


What do I need to know about using a trademark?

A firm may apply for trademark registration prior to using the trademark in the market to commercialize its products or services, but some countries will not officially register the trademark until you have shown proof of use (e.g. the United States). Additionally, in most cases, the registration of a trademark that has not been used for a given period of time (usually three to five years following registration) will be cancelled. This is to try to guarantee that the registration is done with the intention of actually using the trademark in the marketplace, rather than simply for the purpose of obstructing its use by others.

English Spanish, French

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