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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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Why is it important to include intellectual property issues in my business plan?

New or original knowledge and the creative expression of ideas are the driving force of successful businesses in the twenty-first century. Therefore, safeguarding such knowledge and creative expression from inadvertent disclosure or unauthorized use by competitors is becoming an increasingly critical element in developing and retaining competitive advantage. Building a business also requires various types of other resources, including a network of relationships and sources of funds.

English Spanish, French

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