Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


What are the essential elements of trademark licences

Trademark licensing is of fairly recent origin in trademark history. Since the original function of a trademark was to indicate trade origin, goods emanating from a source other than the trademark owner could not, without deception, carry a licensor’s mark. Indeed, the granting of a trademark licence rendered a licensor vulnerable to the claim of non-user and to the expungement (cancellation) of the mark. The exercise of quality control by a licensor over the products sold by a licensee to which the mark was affixed, opened the door to the idea that such control was a way for the user to avoid expungement of the mark. This fictional idea formed the basis of the registered user provisions inserted into most trademark statutes for more than 40 years.

English French, Spanish

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