Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

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Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French


What should I consider when choosing a domain name?

Depending on where you register, you may pick a commonly used generic name, but if you choose a name that is distinctive, users are more likely to be able to remember and search for it more easily. Ideally, it should be distinctive enough also to be protectable under trademark law, because domain names can be protected as trademarks in some countries. If you pick a very common phrase as your domain name (e.g. ‘Good Software’), your company could have difficulty in building up any special reputation or goodwill in this name and even more difficulty in preventing others from using your name in competition.

English Spanish, French

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