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Secrets of Intellectual Property

A Guide for Small and Medium-Sized Exporters

image of Secrets of Intellectual Property

Guide in form of questions and answers dealing with intellectual property (IP) issues, aimed at small and medium-sized exporters and trade support institutions – explains basic concepts and principles regarding patents, trademarks, industrial designs, copyright, confidential business information, and geographical indications; covers questions relevant to ownership of rights by employees, contracting, licensing and technology transfer; highlights importance of IP issues when drawing business, marketing and export plans and strategies, and deals with IP rights protection abroad; looks at link between IP and quality regulations and standards, packaging and labelling, electronic commerce and use of information technology; considers valuation and financial aspects of IP rights; focuses on the application of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement).

English Spanish, French

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How may I obtain exclusive rights over the use of my packaging or label?

With the exception of a limited number of items, such as raw materials in bulk, automobiles and furniture items, most products are distributed in packages. Packaging refers to the appearance of labels, wrappers, and containers used in packaging the product.

English French, Spanish

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