Service Pioneers

Stories of Innovative Entrepreneurship

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Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

English French, Spanish



With a population of approximately 13 million and a strong Mayan indigenous culture, macroeconomic stabilization has been a key factor in the country’s economic growth. Sugar, coffee and bananas are the prime products of Guatemala’s agricultural sector, which drives employment. However, it is the services sector which is the country’s most important economic sector, accounting for approximately 60% of Guatemala’s GDP in 2007.

English French, Spanish

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