Service Pioneers

Stories of Innovative Entrepreneurship

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Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

English French, Spanish



From ‘Made in China’ to ‘Serviced in China’, the tiger economy, with a huge population of over 1.3 billion, is set to embrace the vast opportunities of trade in services. With the largest reduction of poverty and one of the fastest increases in income levels ever seen, the economy of the People’s Republic of China has gone from strength to strength, growing at an average rate of 10% per year since 2005, with services playing an important role by accounting for approximately 40% of GDP in 2007.

English Spanish, French

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