Service Pioneers

Stories of Innovative Entrepreneurship

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Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

English French, Spanish



Described as ‘the heart of Africa’, Nigeria in Western Africa is the largest market economy in sub-Saharan Africa, with its estimated population of approximately 140 million. Nigeria is a country still dominated both politically and economically by oil, which accounts for the majority of the country’s exports and government revenue. Nigeria has a fairly low level of service activity, with services contributing approximately 20% to GDP in 2005.

English French, Spanish

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