Service Pioneers

Stories of Innovative Entrepreneurship

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Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

English French, Spanish



Located in southeast Asia, with a rich cultural heritage and a population of over 14 million, Cambodia has a rapidly growing economy. The country is emerging resilient, with a strong garment sector and an expanding tourism industry being the main drivers of this growth. With growth standing at 12.1% in 2004–2006, the country’s services sector is expanding rapidly, accounting for 43% of GDP in 2007.

English French, Spanish

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