Service Pioneers

Stories of Innovative Entrepreneurship

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Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

English French, Spanish


El Salvador

A mixture of indigenous and Spanish influences, with a population of over 7 million, El Salvador is the smallest country in Central America, but is the region’s third-largest economy. While arable land and a strong manufacturing sector traditionally dominate its economic base, the country is fast becoming a services-driven economy, with services accounting for approximately 60% of GDP in 2006.

English French, Spanish

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