Service Pioneers

Stories of Innovative Entrepreneurship

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Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service sectors, the book serves as an inspiration for would-be entrepreneurs. Experts also provide insights on sustainability, excellence and innovation.

English French, Spanish



Ghana has a tropical climate, a population of over 23 million, and its economy has been influenced largely by its natural assets. It is a country rich in natural resources, and a renowned producer and exporter of minerals and timber. Large amounts of cocoa are also produced by the country’s strong agricultural sector, which has long dominated Ghana’s economy, accounting for nearly 40% of GDP in 2006.

English Spanish, French

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