Segmentation: The critical decision

Segmentation is one of the two components of the strategy. A segment is a group of buyers selected from the market because they share needs, benefits expected, purchasing habits and occasions that the enterprise hopes it can meet better than its competitors or that it believes no one has met. The purpose of segmentation is to identify a segment which is too small for competitors to enter and thus can be dominated by the enterprise.

Sustainable Development Goals:

Industry, Innovation and Infrastructure

Peace, Justice and Strong Institutions