1945

E-commerce and supply chain management

Modern communication technology, Internet, e-mail, mobile phones, etc. has enabled many to access information on coffee markets and pricing almost effortlessly, often almost irrespective of where one might be located. Use of the Internet is widespread also in the dissemination of statistics, shipping information and other useful information, while networking services as Facebook and Twitter enable the instantaneous exchange of news and views on coffee matters and issues globally. It is surprising that despite initial enthusiasm and an almost global acceptance of electronic operations in many spheres of economic activity, green coffee trading via electronic market places has not taken off.

Related Subject(s): International Trade and Finance
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