The State of Sustainable Markets 2017

Statistics and Emerging Trends

image of The State of Sustainable Markets 2017

The report shows significant growth in sustainability markets. The data is extensive and reliable. It shows how ITC is supporting “good trade” that contributes to environmental and social sustainability for producers and consumers. Each product (bananas, cotton, etc.) also features serious sustainability challenges: child labour, water scarcity, workers’ rights, use of chemicals, etc.. Thus, this report is potentially of interest to journalists. It provides transparency by summarizing those challenges, and by showing which standards initiatives are gaining traction – thus helping to address major societal problems.




The Research Institute of Organic Agriculture (FiBL), the International Institute for Sustainable Development (IISD) and the International Trade Centre (ITC) are very grateful to the Swiss State Secretariat for Economic Affairs (SECO) for its financial support for the global data collection on voluntary sustainability standards and the production of this publication. Further acknowledgements are due to all the standards that collaborated on this publication: 4C, Better Cotton Initiative (BCI), Bonsucro, Cotton Made in Africa (CmiA), GLOBALG.A.P., Fairtrade International, Forest Stewardship Council (FSC), IFOAM – Organics International, the Programme for the Endorsement of Forest Certification (PEFC), ProTerra Foundation, Rainforest Alliance/Sustainable Agriculture Network (RA/SAN), the Roundtable on Sustainable Palm Oil (RSPO), the Round Table on Responsible Soy (RTRS) and UTZ.


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