The State of Sustainable Markets 2017

Statistics and Emerging Trends

image of The State of Sustainable Markets 2017

The report shows significant growth in sustainability markets. The data is extensive and reliable. It shows how ITC is supporting “good trade” that contributes to environmental and social sustainability for producers and consumers. Each product (bananas, cotton, etc.) also features serious sustainability challenges: child labour, water scarcity, workers’ rights, use of chemicals, etc.. Thus, this report is potentially of interest to journalists. It provides transparency by summarizing those challenges, and by showing which standards initiatives are gaining traction – thus helping to address major societal problems.



Sustainability standards: In the mainstream

With a growing global population and increasing consumption, improving and maintaining access to resources (e.g. water, food, energy) will continue to be a major sustainable development challenge far into the future (Stigson, 2013). Fortunately, many opportunities exist along international supply chains to meet resource shortfalls, ranging from improving yields to reducing inputs and waste. Adopting more sustainable production practices will be fundamental to achieving long-term resource security, and voluntary sustainability standards (VSS) provide a means to adopt production and trade practices that enable social, environmental and economic sustainability.


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