The State of Sustainable Markets 2018

Statistics and Emerging Trends

image of The State of Sustainable Markets 2018

The report shows significant growth in sustainability markets. The data is extensive and reliable. It shows how ITC is supporting “good trade” that contributes to environmental and social sustainability for producers and consumers. Each product (bananas, cotton, etc.) also features serious sustainability challenges: child labour, water scarcity, workers’ rights, use of chemicals, etc. Thus, this report is potentially of interest to journalists. It provides transparency by summarizing those challenges, and by showing which standards initiatives are gaining traction – thus helping to address major societal problems.



Fast growth in agriculture and forestry

As of 2016, the top five banana-producing countries (India, China, Indonesia, Brazil, Ecuador) account for 55% of world production and 37% of the total harvested area for this crop (FAOSTAT, 2018). Over the period 2011–2016, China, India and Indonesia expanded their production by nearly 10% (4 million tons), which is equivalent to the 2016 banana production of Angola, the world’s seventh largest producing country (FAOSTAT, 2018). In contrast, Brazil and Ecuador’s production declined by 7% during the same period (FAOSTAT, 2018). A similar phenomenon can be seen around the world as Asian and African countries expand their production, while the traditional banana-producing countries of Latin America and the Caribbean have seen their overall banana production decline. The net result is a 3.5% growth in global banana production over 2011–2016 (FAOSTAT, 2018).


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