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Trade in Services

An Answer Book for Small and Medium-Sized Exporters

image of Trade in Services

Services have played an important role in world trade for centuries. However, in the past 40 years, the focus of the services trade has shifted away from facilitating the trade in goods to trading in the services themselves. Dramatic changes in communications and transportation technologies have made this possible. While exporters of goods and services face similar challenges, services exporters have to deal with unique issues, many related to their intangible nature. This guide addresses these issues and offers practical and relevant advice to small and medium-sized enterprises to help them improve their export performance or enter new markets.

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How do I find out who my competitors are and what they are offering?

To be internationally competitive, you will want to track potential competitors worldwide to see what kinds of services they are offering. Not only will this let you know what customers are expecting, but it will also give you ideas for how to customize your services profitably. One of the best ways to do this is by monitoring websites that provide benchmarking and best practices information, such as:

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