Trade in Services

An Answer Book for Small and Medium-Sized Exporters

image of Trade in Services

Services have played an important role in world trade for centuries. However, in the past 40 years, the focus of the services trade has shifted away from facilitating the trade in goods to trading in the services themselves. Dramatic changes in communications and transportation technologies have made this possible. While exporters of goods and services face similar challenges, services exporters have to deal with unique issues, many related to their intangible nature. This guide addresses these issues and offers practical and relevant advice to small and medium-sized enterprises to help them improve their export performance or enter new markets.

English Spanish, French


Do I need to have my promotional materials translated?

Unless the main language of your target market is the same as your own language, you will need to get at least your primary promotional pieces translated. It is almost always better to advertise your services in the language of the export market. Hire a professional translator from the target market as language usage differs from country to country. Words and phrases that have double meanings could seriously damage the image of your company if the promotional materials are not translated by someone who understands the nuances of the culture and language of your target market. Keep in mind that you do not need a literal translation but rather one that captures the spirit of what you are trying to convey.

English Spanish, French

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