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Trade in Services

An Answer Book for Small and Medium-Sized Exporters

image of Trade in Services

Services have played an important role in world trade for centuries. However, in the past 40 years, the focus of the services trade has shifted away from facilitating the trade in goods to trading in the services themselves. Dramatic changes in communications and transportation technologies have made this possible. While exporters of goods and services face similar challenges, services exporters have to deal with unique issues, many related to their intangible nature. This guide addresses these issues and offers practical and relevant advice to small and medium-sized enterprises to help them improve their export performance or enter new markets.

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What are the characteristics of a user-friendly website?

To be competitive in e-trade, it is important for your firm to have an online presence. That does not necessarily mean that you need to pay to have a website designed. You may also be able to address your initial needs for a web presence through an appropriate e-marketplace registration. If you do elect to have your own website, you need to make sure that it is clearly visitor-focused and is updated regularly. The following are characteristic of a user-friendly website:

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