Trade in Services

An Answer Book for Small and Medium-Sized Exporters

image of Trade in Services

Services have played an important role in world trade for centuries. However, in the past 40 years, the focus of the services trade has shifted away from facilitating the trade in goods to trading in the services themselves. Dramatic changes in communications and transportation technologies have made this possible. While exporters of goods and services face similar challenges, services exporters have to deal with unique issues, many related to their intangible nature. This guide addresses these issues and offers practical and relevant advice to small and medium-sized enterprises to help them improve their export performance or enter new markets.

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Where can I find information on business practices and etiquette in particular markets?

Etiquette is deeply entrenched in many cultures and by adhering to it you will be showing respect for your trading partners. It is therefore necessary to understand at least the basic local etiquette for both business and social occasions. Such things as personal space, physical contact, gestures, gifts and basic pleasantries differ from country to country, but every one will appreciate your being knowledgeable about, and your making an effort to accommodate, their particular preferences in these matters.

English Spanish, French

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