Trade in Services

An Answer Book for Small and Medium-Sized Exporters

image of Trade in Services

Services have played an important role in world trade for centuries. However, in the past 40 years, the focus of the services trade has shifted away from facilitating the trade in goods to trading in the services themselves. Dramatic changes in communications and transportation technologies have made this possible. While exporters of goods and services face similar challenges, services exporters have to deal with unique issues, many related to their intangible nature. This guide addresses these issues and offers practical and relevant advice to small and medium-sized enterprises to help them improve their export performance or enter new markets.

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How do I enter a market virtually?

By establishing an online presence, you are automatically open for business to customers in foreign markets. But that does not mean that potential customers in a particular market are aware of your virtual presence. You will need to identify the best e-marketplaces in which to create a presence. Websites (other than Yahoo) providing online directories of e-marketplaces that can help you in your search include the following:

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