Trade in Services

An Answer Book for Small and Medium-Sized Exporters

image of Trade in Services

Services have played an important role in world trade for centuries. However, in the past 40 years, the focus of the services trade has shifted away from facilitating the trade in goods to trading in the services themselves. Dramatic changes in communications and transportation technologies have made this possible. While exporters of goods and services face similar challenges, services exporters have to deal with unique issues, many related to their intangible nature. This guide addresses these issues and offers practical and relevant advice to small and medium-sized enterprises to help them improve their export performance or enter new markets.

English Spanish, French


How can I maximize my profitability?

As in your domestic market, there are two ways to increase profit: raise revenues or cut costs. Because of the extra costs involved in exporting, you will want to be sure that you are positioned in a market so that you can charge enough to earn more than your costs. Usually this means competing on quality (or value for money) rather than on price, or offering a unique service for which customers are willing to pay a price premium.

English French, Spanish

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