1887

Trade in Services

An Answer Book for Small and Medium-Sized Exporters

image of Trade in Services

Services have played an important role in world trade for centuries. However, in the past 40 years, the focus of the services trade has shifted away from facilitating the trade in goods to trading in the services themselves. Dramatic changes in communications and transportation technologies have made this possible. While exporters of goods and services face similar challenges, services exporters have to deal with unique issues, many related to their intangible nature. This guide addresses these issues and offers practical and relevant advice to small and medium-sized enterprises to help them improve their export performance or enter new markets.

English Spanish, French

.

How do I customize my services for a particular market?

Our cultural values provide an unconscious world view according to which we socialize with others. Because of these unconscious internalized guidelines, we are able to live much of our lives without having to make continuous, conscious decisions about how to act. However, when we move into a different culture, we may have to ignore our natural reflexes and consciously learn new behaviours.

English French, Spanish

This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error