What Sells in E-Commerce

New Evidence from Asian LDCs

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Cross-border e-commerce can help least developed countries (LDCs) to become more competitive and diversify their exports – and this is especially true for Asia-Pacific, the most dynamic region in global e-commerce. To capture that potential, small businesses in these countries need more market intelligence. This paper fills that gap, using market data from Alibaba.com to identify which products from five Asian LDCs – Bangladesh, Cambodia, Lao People’s Democratic Republic, Myanmar and Nepal – can generate the most demand abroad.




This paper was prepared by Quan Zhao, ITC Trade Policy Advisor; Jimena Sotelo, ITC international consultant; and Yutong Dang, ITC intern, under the supervision of Marion Jansen, ITC Chief Economist.


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