What Sells in E-Commerce

New Evidence from Asian LDCs

image of What Sells in E-Commerce

Cross-border e-commerce can help least developed countries (LDCs) to become more competitive and diversify their exports – and this is especially true for Asia-Pacific, the most dynamic region in global e-commerce. To capture that potential, small businesses in these countries need more market intelligence. This paper fills that gap, using market data from Alibaba.com to identify which products from five Asian LDCs – Bangladesh, Cambodia, Lao People’s Democratic Republic, Myanmar and Nepal – can generate the most demand abroad.



Foreword by ITC

Cross-border e-commerce represents a new pathway for small and medium-sized enterprises (SMEs) to increase competitiveness in the global market and diversify their export portfolio. Yet this potential is not fully exploited, particularly for companies from least developed countries (LDCs). Apart from the common challenges around limited telecommunication infrastructure and access to e-payment and logistics services, a major challenge for SMEs is the lack of market intelligence to identify demand for their products in the international market.


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