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What Sells in E-Commerce

New Evidence from Asian LDCs

image of What Sells in E-Commerce

Cross-border e-commerce can help least developed countries (LDCs) to become more competitive and diversify their exports – and this is especially true for Asia-Pacific, the most dynamic region in global e-commerce. To capture that potential, small businesses in these countries need more market intelligence. This paper fills that gap, using market data from Alibaba.com to identify which products from five Asian LDCs – Bangladesh, Cambodia, Lao People’s Democratic Republic, Myanmar and Nepal – can generate the most demand abroad.

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Asian LDCS: Preparing for a boom in e-commerce

Cross-border e-commerce is rapidly transforming global trade. As of 2016, 12% of global goods trade was conducted via cross-border e-commerce,2 and this rapid transformation is expected to continue in the coming years.

English

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