Upgrading trajectories

As detailed in chapters 2 to 4, the competitiveness of the Guatemalan potato, cocoa and cardamom sectors is affected by a combination of a decrease in productivity due to quality issues and the volatility of primary commodity prices. The sectors studied offer a variety of options for small and medium agroprocessing, artisanal and handicraft enterprises, as well as tourism. Commercialisation options should include any one or a combination of the following: product diversification through designations of origin, compliance with existing VSSs, packaging and brand strategies, and small-scale downstream processing to serve local markets. All of these can benefit from demand-side drivers, such as linking current sector capacities to boutique buyers, the hospitality industry, such as hotels and restaurants, and local stores, as well as from coordinating farmers’ groups and training them in export processes.

Sustainable Development Goals:

No Poverty

Zero Hunger

Gender Equality