Winning through specialization: The role of the business model in value creation

This paper presents a case study on a recent venture in the enterprise system market in Brazil, reporting on the company from its discovery phase through its development into a successful consulting company. The objective of the study is to identify the company’s business model and determine how this model relates to business performance. The paper contributes to the literature on business models by providing foundational information that both contributes to practitioners’ understanding of technology-based benefit generation and opens an avenue for further research on business models in the software industry.

Related Subject(s): Economic and Social Development