Tourism in Africa is slowly coming of age

Jet-lagged, 500 delegates from around the world arrived in Victoria Falls, Zimbabwe, in May to deliberate on the path to Africa’s tourism future. To unwind, Zimbabwe’s Tourism Authority, host of the congress of the Africa Travel Association (ATA), had organized a fun-filled welcome. The delegates toured Victoria Falls — one of the world’s seven natural wonders — where they participated in bungee jumping, gorge swinging and zip-lining over the Zambezi River. They then went on safari, encountering lions and elephants. Later they savoured local cuisine and danced enthusiastically to traditional music.