e-Commerce by small and rural enterprises in developing countries

Micro and small enterprises in most countries tend to lag behind their larger counterparts in online buying and selling (chapter II). Rural enterprises similarly trail behind their urban competitors, for various reasons. This chapter looks at different options for micro and small businesses to engage in e-commerce, making use of emerging platforms and solutions. It then considers the case of rural e-commerce by comparing the diverse experience of three countries in Asia.

Related Subject(s): Economic and Social Development