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What are the common mistakes that enterprises make in regard to e-commerce?
- Author: International Trade Centre
- Main Title: Exporting Automotive Components , pp 160-161
- Publication Date: February 2004
- DOI: https://doi.org/10.18356/aaa19797-en
- Language: English French, Spanish
Several high-profile Internet business failures can be at least partly attributed to the failure to understand the difference between selling to a customer who is physically at your company and selling to one who is at the other end of a connection and unable to touch the merchandise or ask questions of the sales staff.
© United Nations
ISBN (PDF):
9789213618141
Book DOI:
https://doi.org/10.18356/7db6f305-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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