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What do buyers look for when deciding to purchase a product?

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The factors that buyers in the automotive industry look for are almost the same in every market. But the importance of those factors varies significantly. The rules are quite different if you are targeting the aftermarket, the original equipment manufacturer (OEM) market, or one of the well-established suppliers to car manufacturers.

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ISBN (PDF): 9789213618141
Related Subject(s): International Trade and Finance

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