1945

Preparing to innovate

One of the techniques for minimizing the potential negative market consequences of introducingservices innovations is the development of an innovation policy and guidelines for appropriate innovationprocesses. Few services firms have clear criteria to guide employees’ choices of how to proceed. The trickis to systematize the process of innovation rather than the innovative activities themselves, by adding tothe business strategy a component for an innovation strategy.

Related Subject(s): International Trade and Finance
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