Preparing to innovate
- Author: International Trade Centre
- Main Title: Innovating for Success in the Export of Services , pp 39-44
- Publication Date: November 2001
- DOI: https://doi.org/10.18356/60e982c2-en
- Language: English French, Spanish
One of the techniques for minimizing the potential negative market consequences of introducingservices innovations is the development of an innovation policy and guidelines for appropriate innovationprocesses. Few services firms have clear criteria to guide employees’ choices of how to proceed. The trickis to systematize the process of innovation rather than the innovative activities themselves, by adding tothe business strategy a component for an innovation strategy.
© United Nations
ISBN (PDF):
9789213618899
Book DOI:
https://doi.org/10.18356/e75e636f-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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