What are the various ways of entering an export market and how can intellectual property help?
- Author: International Trade Centre
- Main Title: Secrets of Intellectual Property , pp 109-110
- Publication Date: March 2004
- DOI: https://doi.org/10.18356/02964d53-en
- Language: English French, Spanish
Selecting the mode of entry into a particular market is one of the most critical decisions for an exporter to take because it has significant implications for a wide range of international marketing concerns. When choosing a mode of entry, the exporter should consider the similarities between the domestic market and the one that is the destination of the export, how much after-sales service is required, tariffs and shipping, lead-time requirements, brand awareness, IP protection and competitive advantage. There are two main options for market entry – direct exporting and indirect exporting.
© United Nations
ISBN (PDF):
9789213615508
Book DOI:
https://doi.org/10.18356/61636f16-en
Related Subject(s):
Economic and Social Development
;
International Trade and Finance
Sustainable Development Goals:
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