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What is the business of your enterprise?
- Author: International Trade Centre
- Main Title: The Business Management System
- Publication Date: July 2006
- DOI: https://doi.org/10.18356/1e0268f2-en
- Language: English French, Spanish
The business of an enterprise is defined in terms of what it produces and for whom. That is what the production and marketing functions do. Defining one’s business is the first step of strategy planning.
© United Nations
ISBN (PDF):
9789213614945
Book DOI:
https://doi.org/10.18356/3c6b7c1f-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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