Promotion and communication
- Author: International Trade Centre
- Main Title: How to Reach Chinese E-Consumers , pp 49-54
- Publication Date: January 2018
- DOI: https://doi.org/10.18356/d5584853-en
- Language: English
Achieving a product listing in a Chinese marketplace is a great first step to entering the market. However, it is not enough to raise awareness among local consumers. Chinese festivals are really important in the Chinese culture and present an opportunity to capture interest. Every marketplace organizes special promotional campaigns for a few key dates of the year.
© United Nations
ISBN (PDF):
9789210473996
Book DOI:
https://doi.org/10.18356/0d6ca91f-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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