What are the essential elements of a business plan?
- Author: International Trade Centre
- Main Title: Secrets of Intellectual Property , pp 101-101
- Publication Date: March 2004
- DOI: https://doi.org/10.18356/e844a0a1-en
- Language: English French, Spanish
A business plan is a mechanism to ensure that the resources or assets of a business are applied profitably across all its activities for developing and retaining a competitive edge in the marketplace. For a new business it provides a blueprint for success, while for an ongoing business it provides an overview of where a business is at present, how the business is positioning itself, and how it seeks to achieve its objectives to become and/or remain successful.
© United Nations
ISBN (PDF):
9789213615508
Book DOI:
https://doi.org/10.18356/61636f16-en
Related Subject(s):
Economic and Social Development
;
International Trade and Finance
Sustainable Development Goals:
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