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What are the essential elements of an enterprise’s e-commerce strategy?
- Author: International Trade Centre
- Main Title: Exporting Automotive Components , pp 158-159
- Publication Date: February 2004
- DOI: https://doi.org/10.18356/8e5a3f1c-en
- Language: English French, Spanish
A well-prepared strategy should present an assessment of the e-sales potential of the product or products concerned, an estimate of the investments required to establish and develop the business, a plan for running the business and for measuring its progress, and an indication of the expected return on investment. It should facilitate an application for financing.
© United Nations
ISBN (PDF):
9789213618141
Book DOI:
https://doi.org/10.18356/7db6f305-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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