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- Chapter
Marketing your national capabilities
- Author: International Trade Centre
- Main Title: Offshore Back Office Operations
- Publication Date: November 2001
- DOI: https://doi.org/10.18356/cc8eea55-en
- Language: English French, Spanish
Clients use the Internet to search for possible sites for back office operations, and you need to demonstrate your expertise in that medium through the sophistication of your Web presence. The Internet provides you with the opportunity to promote your capabilities globally at very little cost, giving you a level playing field. At the same time, a lack of visibility on the Internet can hurt your competitive positioning.
© United Nations
ISBN (PDF):
9789213618448
Book DOI:
https://doi.org/10.18356/ea3c7a50-en
Related Subject(s):
International Trade and Finance
Sustainable Development Goals:
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