Tackling supply chain challenges with credible standards

What is the real role of sustainability standards in supply chains? This was a question we had been grappling with for a long time at the ISEAL Alliance, the global membership association for sustainability standards that I head. Hence, we began in late 2014 to interview companies to learn from all kinds of businesses as to what they saw as the value of working with credible standards systems. We wanted to know if certification made good sense from a business perspective.